Association with Android

In September 2013 it was announced that version 4.4 of Google's Android mobile operating system would be named "KitKat". Google is licensing the name from Nestlé, with no money changing hands. A promotion ran in numerous countries with specially branded Android Kit Kat bars to win Nexus 7 devices and Google Play Store credit.

Kit Kat Bar

Android KitKat brings all of Android's most innovative, most beautiful, and most useful features to more devices everywhere. Android 4.4 is designed to run fast, smooth, and responsively on a much broader range of devices than ever before — including on millions of entry-level devices around the world that have as little as 512MB RAM. KitKat streamlines every major component to reduce memory use and introduces new APIs and tools to help you create innovative, responsive, memory-efficient applications.